Source: Runway Is Relevant
Everyone has applied to a job before, and everyone (hopefully) knows that when it says “cover letter optional” that the “optional” part is not really true.
As a designer wanting to make a name in the industry, the runway show is like the cover letter; it may not seem like it’s necessary, but in fact it’s indispensable. Think about it, the fashion show does the three main things a cover letter is intended to do: it shows what a designer can bring to the table, it highlights the skills and characteristics that make a designer unique and valuable to the industry, and most importantly it creates interest about the designer. Interest creates customers, customers create sales, and sales create a successful fashion business.
Rack Addik at AMCONYC Fashion Week
If the cover letter metaphor isn’t helpful enough, think of the designer as an artist and the fashion show as the…
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